Posts from the ‘Heritage’ category

The Christmas Quilt

Whose idea it was, we no longer remember. Which is really the way it ought to be, with communal efforts like this. The idea? To decorate…

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Jingle All The Way

Even after fifty years in this business,we feel like there’s something magic about mail order. You find an item you like in a catalog or on…

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Mary’s Favorite Gary Story

Mary Hutmacher came to work at Lands’ End® in 1966,  just a few years after the company was founded. When Gary Comer found out she’d been…

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Why Mom Still Wears Dad’s Old White Squall

  My Dad passed away six years ago. I still miss him every day and, certain times of the year, the sense of loss is almost…

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Kings Of The Oxfords

On a mild spring day in 1984, art director Jack Ford and photo stylist Mary Anna Zver walked into Stuart Block Photography in Chicago, and… “I…

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Was America Ready For A New Kind Of Teddy?

Deep within us all is the memory of a childhood teddy bear (or possibly, velveteen rabbit). How it snuggled up softly next to us, providing wordless…

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The Lost Mitten Club

  It’s winter. It’s cold. You’re at the sled hill or the skating rink with your kids, and disaster strikes: “Tommy, where’s your other mitten?” “Dunno,…

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The Principles of Doing Business

In 1984, as the mail-order boom picked up steam and Lands’ End imitators started coming out of the woodwork, Gary Comer realized he needed to do…

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Our Dress Shirts Are Made to Work (But We Took a Break)

Ask a Lands’ End employee to name a product line characteristic of our quality and value, and often as not you’ll hear “dress shirts.” They’ve been…

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To Virtual Reality And Beyond!

  Just imagine if you could sit at your computer, in the privacy of your own home,and virtually try on Lands’ End clothes. Wouldn’t that be…

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