Posts from the ‘Heritage’ category

The Infamous Superman “Sex” Cover!

We’ve always prided ourselves on being a fairly wholesome, All-American type company. Quality, honesty, good service, Mom, apple pie, cheese curds and suchlike. So imagine our…

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A White Christmas in Arizona

What was your biggest Christmas wish as a kid? If you grew up in the Midwest, it was probably something simple – something you wished for…

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The Christmas Quilt

Whose idea it was, we no longer remember. Which is really the way it ought to be, with communal efforts like this. The idea? To decorate…

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Jingle All The Way

Even after fifty years in this business,we feel like there’s something magic about mail order. You find an item you like in a catalog or on…

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Mary’s Favorite Gary Story

Mary Hutmacher came to work at Lands’ End® in 1966,  just a few years after the company was founded. When Gary Comer found out she’d been…

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Why Mom Still Wears Dad’s Old White Squall

  My Dad passed away six years ago. I still miss him every day and, certain times of the year, the sense of loss is almost…

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Kings Of The Oxfords

On a mild spring day in 1984, art director Jack Ford and photo stylist Mary Anna Zver walked into Stuart Block Photography in Chicago, and… “I…

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Was America Ready For A New Kind Of Teddy?

Deep within us all is the memory of a childhood teddy bear (or possibly, velveteen rabbit). How it snuggled up softly next to us, providing wordless…

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The Lost Mitten Club

  It’s winter. It’s cold. You’re at the sled hill or the skating rink with your kids, and disaster strikes: “Tommy, where’s your other mitten?” “Dunno,…

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The Principles of Doing Business

In 1984, as the mail-order boom picked up steam and Lands’ End imitators started coming out of the woodwork, Gary Comer realized he needed to do…

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