Posts by Dawn

Who Knew A Swim Tee Could Be A Fashion Statement?

While the main inspiration for our Swim Tee was providing sun protection in and around the water, our customers love it so much they’ve found all…

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Tired Of The Cold? Time To Head South Of The Border.

If you’ve been experiencing a winter like we have here in Wisconsin, your cabin fever is likely running rampant about now. You’re not alone. There’s plenty…

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Holiday Magic Makes Special Memories

Who knew a spur of the moment idea would become a family tradition? This story begins in Madison, Wisconsin way back in early December of 1995…

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Just Tri To Hold These Women Back

A half-mile swim, 12-mile bike and 3.1 mile run. In cities across the country, thousands of women do it every year. But for the 26 women…

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So Where Does Extra Swim Fabric Go?

To the dogs! At least that is what my Girl Scout Troop in Madison, Wisconsin decided to do with it. The idea actually originated from a…

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Sarong Tying 101

A sarong  is a wardrobe staple in the tropics. And every reason why they love them there – stylish, lightweight, versatile – is why you gotta…

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What Is Beach Living Anyway?

Beach Living is …   … when you want to look stylish (and stay covered) as you keep up with little ones: “After 2 kids and…

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