Posts by Alex

Easter Dressing

We really love Easter here at Lands’ End. It combines some of our favorite things — dressing up, family time and lots & lots of candy.…

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Jump In To Our Kids’ Swim Video Shoot!

Funny dive contests, Marco Polo, Sharks & Minnows, there’s not much better than pool days with the kids. And for our Kids’ Spring Swimwear video this…

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How I Got Started As A Runner

What if you started today instead of tomorrow Our new Activewear Collection embodies this simple idea. So we thought it would be fun to introduce you to…

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Spring Break Loves

It’s been a real winter, friends. So, let’s nix the spring ski trip and hop a plane for a warm, sandy locale where blue water, heat…

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Toddler Time

  Life with a little one isn’t always cute smiles, chubby cheeks, bright eyes and giggles. Scraped knees, tantrums brought on by hungry stomachs, the unquantifiable…

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Snow Forts — Your Best Defense Against Winter Boredom!

  When the snow finally piles up in the yard and the kids are climbing the walls after three episodes of Wild Kratts and seven games…

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Indoor Forts To The Rescue!

As a parent I love to get out with my kids and sled, ski, stomp puddles and go for hikes in the woods, even in the…

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Pack the Kids for Summer Vacation!

No packing list is absolutely foolproof, and of course a good one is matched to your destination. That said, let’s say you’re going away for a…

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Through 8-year-old Eyes

Some stories need to start with an introduction. I’m Alex White, Copy Director for Lands’ End Kids, and dad of Eli, an 8-year-old with an eye…

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And The Winners Are…

Every year, toward the end of summer, we send out a call for entries to our Holiday Art Contest. Typically hundreds of entries come in, and…

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