• dog-swim

    So Where Does Extra Swim Fabric Go?

    To the dogs! At least that is what my Girl Scout Troop in Madison, Wisconsin decided to do with it. The idea actually originated from a co-worker (and dog lover!) in the women’s…

  • PimaSong

    The Yellow Bloom of Pima

    What? You haven’t heard that song? Well, maybe because we haven’t recorded it yet. And the way we sing, we’re not likely to. But it’s our way of saying, Pima cotton is…

  • “Gabby sporting her Lands’ End Squall Jacket while walking to the beach in Norway.”

    Surf’s Up For Kids Around The World

    Not long ago we received an email from a Lands’ End fan named Jack Viorel. He wanted to share some pictures of his daughter loving her Lands’ End Squall jacket. In his email,…

  • checkfree-3

    The Check-free Luggage Challenge

    First of all (in my defense), it was 1983, my first trip to London, and I was having a Princess of Wales moment. In those days, the airlines let you check two bags and carry on…

  • swim-plus

    From Ugh to Amazing: Swimsuit Shopping Isn’t Always Horrible.

    If you love shopping for a swimsuit, stop reading. This is a hands-up celebration dance for those who abhor the search but have emerged better for it. Like our new friend, Jill,…