How We Build A Better Backpack

Because we’re parents too, we know a backpack has to be both super tough and very comfortable. That’s why we build and test our backpacks to make sure they’ll last for the long haul. Guaranteed. Period.®




  • Bar tacks at main stress points & shoulder strap attachments to prevent tear-outs
  • All interior seams are bound for extra durability
  • Densely padded shoulder straps for extra comfort
  • Mesh liner on straps for breathability
  • Reflective trim for safety
  • Chest strap to more safely carry heavier loads
  • Top handle for grab-and-go ease
  • Webbing loop for lunch box attachment
  • Mesh water bottle pocket with fabric base for durability
  • Reverse-sewn zippers preserve zipper teeth for long-lasting performance
  • ClassMate® packs feature tough 600-denier body & drag-proof, 1200-denier base fabric

Alex, Copy Director and dad of Eli, 9 and Sadie, 6

Robert, Senior Copywriter and dad of Rhys, 4 and Rhiannon, 10

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