Time to show the planet some love, people.
Earth Day is Tuesday, April 22. What started in the late 1960s as a grassroots effort to increase environmental awareness is now an annual call to action.
Here at Lands’ End, we even have our own year-round “Go Green Team,” consisting of employee volunteers who help the company chart a more sustainable future for all of us.
Skeptics might dismiss such initiatives as nothing more than a garden-variety PR campaign. In reality, being good stewards of our environment is as much a part of our state’s DNA as cheese and beer.
By 1850 or so, the Conservation Movement was well underway here in Wisconsin – led by visionaries like Increase Lapham, John Muir, Robert La Follette, and later, Aldo Leopold.
And Earth Day – first observed nationally on April 22, 1970 – was the brainchild of Gaylord Nelson, a former Wisconsin governor and U.S. Senator. So any Cheesehead worth his or her curds and whey is long familiar with the concept of conserving and protecting our natural resources. You could say our interest in sustainability is relatively organic.
Which explains why many of our employees will gladly participate (for the fourth year in a row) in Madison’s annual Take A Stake in the Lakes volunteer day on June 12th, whereby they wade right in to a local body of water and its environs and start hauling out everything from invasive species to beer cans to mattresses.
And why Lands’ End partners with the National Forest Foundation to help offset our carbon footprint by planting new trees – 400,000 last year alone.
It might also explain why we have community garden plots available for employees and their families at each of our Wisconsin campuses. And an orchard. And company supplied bikes to ride between buildings. And company wide recycling programs. And… well, you get the idea.
We – both the company and the people that comprise the company – choose to participate in a long list of sustainability programs and practices. Sure, they might have some PR value and make us feel like we’re individually making positive contributions. But in the end, our willingness to conserve and preserve is less about politics or appearances and more about heeding the call of our own survival instincts.
Because it really doesn’t get any simpler than this: Be good to your planet and it will be good to you. Happy Earth Day!
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