The Voice On The Other End


Your name:
Raija H. (Pronounced: Rye-ah. It’s Finnish.)

How long have you worked for Lands’ End and when did you start?
10 years ago on October 13th. My trainer at the time made sure that we understood that she was spending her birthday with us on our first day. I’ve never forgotten to wish her a happy birthday since then, even though she has since left Lands’ End.

I started on the Lands’ End Business Outfitters production floor as a hooper. (A hooper is someone who puts a hoop-shaped piece of equipment on a product so that it can be embroidered or monogrammed.)


Current job at Lands’ End:
Digital Media Coordinator. I oversee our responses to customers via social channels. So any responses you see on Facebook, Twitter, Instagram, Pinterest, Shop Your Way, YouTube or Google+ are from me or one of my teammates who monitor our pages on holidays, nights and weekends.


Previous jobs/careers:
I recently quit my moonlighting position at Mr. T’s Easy Stop (a Dodgeville convenience store & gas station). It was a great way to meet new people.


Where do you live and how long have you lived there?
I have lived in Dodgeville for the last 7-1/2 years.


Where are you from originally?
I grew up splitting my time between Mazomanie, WI and Middleton, WI.


What brought you to Lands’ End?
My aunt Dianne has worked here forever (over 20 years) and told me it would be a great way to earn extra money for Christmas. And then I just never left.


What do you like most about your job or the company?
It is fast-paced and always different. There’s no getting bored in social media… It never sleeps.



What’s the most unusual customer question or request you’ve ever received?
The most unusual comment I get is in regards to our “Sconnie accent.” People laugh and tell me that I sure sound like I am from Wisconsin. Whatever that means….


What do you like to do in your free time?
I love dance parties, cooking (not baking; I can’t do that to save my life), being outside with my 90 lb lap-dog, Sheldon, who is a yellow lab; trying to convince my fiancé Dan to let me put mustaches on Sheldon; laughing with my family; sprawling out on couches with my pals discussing life, liberty and the pursuit of happiness and; collecting moose.


What’s your favorite Lands’ End memory or anecdote?
When I am looking through all social-media mentions regarding our brand and spot a great story or a customer who just needs a surprise to brighten their day. I consult with my leaders about how we could “Surprise & Delight” that customer with an unexpected gift. It is like playing Santa all year long.


Favorite place to go for vacation:
Destin, FL. Specifically, Gratin Beach. There are beautiful beaches, it is not very touristy and it’s a great place for R & R.


Who’s your hero?
I have lots of them, including many who work here (shout out to Kris S., Marcia J. and Kira K.). But in all honesty my ultimate heroes are my Grandparents who raised me. My Grandfather is the reason I know every Johnny Cash song, how to smile/laugh no matter what and how to navigate WI’s many back roads. My Grandmother is the reason I have glitter in my veins, how to use my tenacity for good and is who painted the stars in the sky for me, and let me believe that was true for much longer than necessary.


When you were a kid, what did you want to be or do when you grew up?
I wanted to be the person who changed the lights in the stoplights. I totally thought that was a thing.


If you could do it all over again, what if anything would you do differently?
I would have listened more and talked less.


Do you have any advice or words of wisdom you’d like to share?
Always try to find the positive in every situation. When all else fails, laugh and do the banana cheer.


Who’s the most famous person you know or have ever met?
Scott Thomas. He may not be famous to the world but he is famous to Dodgeville, WI. He owned Mr. T’s Easy Stop and is the most wonderful human being I have ever known.


What item of Lands’ End clothing in your closet is your favorite, and why?
My monogrammed Nutcracker Needlepoint Stocking I received when I was young. There are so many good memories attached to it.


Anything else you’d care to share or elaborate on, feel free to tell us about it.
I grew up wearing this brand and admiring Gary Comer and now I get to interact with over a million of our fans on social media. Some days I want to respond to their love notes to us with “me too.”

Have a story or photos you’d like to share?
Email it to us at
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