Our Dress Shirts Are Made to Work (But We Took a Break)

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Ask a Lands’ End employee to name a product line characteristic of our quality and value, and often as not you’ll hear “dress shirts.” They’ve been a staple for more than 35 years – evolving with ever-better fabrics for comfort and longevity, no-iron convenience, and three fits: traditional, tailored and slim.

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In September we launched a global television, print and digital campaign advertising dress shirts, headlined “Made to Work.” It features enterprising Lands’ End customers who consider our dress shirt their work “uniform.” Catch a behind-the-scenes glimpse here or see what the New York Times had to say.

Members of the Finance team swap spreadsheets for Sprecher.

Members of the Finance team swap spreadsheets for Sprecher.

 

Say “cheese” – fresh curds from Carr Valley

Say “cheese” – fresh curds from Carr Valley

 

Max Garbutt, VP of Men’s Merchandising, congratulates all on the successful launch. (Several coworkers commented that he was wearing a sport shirt, not a dress shirt…)

Max Garbutt, VP of Men’s Merchandising, congratulates all on the successful launch. (Several coworkers commented that he was wearing a sport shirt, not a dress shirt…)

 

Drinks are on the house! Employee barkeeps serve up Sprecher gourmet sodas.

Drinks are on the house! Employee barkeeps serve up Sprecher gourmet sodas.

 

 

We celebrated the campaign launch Wisconsin-style with Carr Valley cheese curds and Sprecher gourmet soda (or is it “pop”?). Employees from around the company came together in Dodgeville for a debut of the TV spots.

Photos courtesy of: Green Paint Photography.

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