Ask a Lands’ End employee to name a product line characteristic of our quality and value, and often as not you’ll hear “dress shirts.” They’ve been a staple for more than 35 years – evolving with ever-better fabrics for comfort and longevity, no-iron convenience, and three fits: traditional, tailored and slim.
In September we launched a global television, print and digital campaign advertising dress shirts, headlined “Made to Work.” It features enterprising Lands’ End customers who consider our dress shirt their work “uniform.” Catch a behind-the-scenes glimpse here or see what the New York Times had to say.
We celebrated the campaign launch Wisconsin-style with Carr Valley cheese curds and Sprecher gourmet soda (or is it “pop”?). Employees from around the company came together in Dodgeville for a debut of the TV spots.
Photos courtesy of: Green Paint Photography.
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