Made To Work: Rolling Up Our Sleeves

Kind of ironic.

We created a campaign featuring real men who roll up their sleeves everyday and get to work.

And for us to bring it to life, we too had to roll up our sleeves to get the job done.

Our “Made To Work” photoshoot took place in New York.

A city known worldwide for its incredible work ethic and “knock-down, get back up” perseverance.

We partnered with our friends at AR New York, photographer Norman Jean Roy, director John Urbano and teams of stylists, prop builders, cameramen and grips. Everyone who played a part creating this experience was passionate about their job and knew how to get down to business.

And within 24 hours, the teams built and shot every asset for our entire Made To Work campaign – from the footage seen in our TV commercials to the behind-the-scenes photos right here. . .

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