We’re Parents, Too.


Although I am CEO/President of Lands’ End I am also the father of a five-year-old who goes into kindergarten this fall. She is one of the biggest reasons my wife and I are so passionate about Lands’ End Kids.

In a world that seems over-hyped with poorly made clothing for kids, oftentimes in styles that make them grow up too fast, Lands’ End Kids is a beacon for real-kid clothes.

What we stand for are durable, easy-fitting styles that parents and kids can agree on, designed for school, play and everywhere in between — and always offered at the best possible value.

When you shop with us this back-to-school season, please remember that every purchase comes with a guarantee as simple as a pinky promise. If you’re not happy with a purchase, neither are we. Love it or send it back.

Guaranteed. Period.®




First steps to the first day of kindergarten. Sleepless nights and wrapping-paper-strewn Christmas mornings. Sibling scraps and playground scrapes. We’ve been there. We’ve seen it, felt it, even smelt it. And we love it. Because we’re moms and dads, too.

Join us on Facebook and share your favorite pics of you and your kids.



Have a story or photos you’d like to share?
Email it to us at MyStory@landsend.com
(Please keep any images under 12 Mb.)


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