Meet The Top Secret Testing Team

Somewhere, buried hundreds of feet beneath a Wisconsin cornfield, lies a top-secret laboratory where our ace secret agents put every Lands’ End Backpack through some of the most rigorous tests imaginable. Take our ClassMate™ Backpack for instance: it’s dragged, pounded, stuffed and sprayed — everything except shaken and stirred — by Special Agents Bella and Backpack Zach. Thanks to their friend Dogbot’s techno-morphability, they can simulate the wear-and-tear a backpack typically endures. It’s a tough job, but someone’s got to do it, and at the end of the day our super spy kids enjoy a nap on the ClassMate’s extra-cushiony straps.

OK, we admit we’re stretching the truth a little about the underground lair. But we mean everything we say about out backpacks. We really do put them through some of the hardest tests in the industry to make sure they’ll last year in, year out, from kid to kid even. Guaranteed. Period®.

Oh, and this blog post will self destruct in 5…4…3…


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