From Ugh to Amazing: Swimsuit Shopping Isn’t Always Horrible.


If you love shopping for a swimsuit, stop reading. This is a hands-up celebration dance for those who abhor the search but have emerged better for it. Like our new friend, Jill, from Newtown, CT.


Jill from Newtown, CT

She writes:
I have been shopping your clothes for a while. I am a plus size woman who likes to wear stylish clothes and I thank you for striving to offer more each year.


I have never written to thank you, but yesterday I stood in the dressing room at (the Lands’ End shop at) Sears for a good 30 minutes, wanting to cry tears of joy.

I have to tell you I haven’t bought a new bathing suit in 4 years, and I swim almost every day in the summer.  So when I brought in the new high-waisted skirted bottom and a few bathing tops I wasn’t feeling very positive. I could not believe the fit on the skirt, it is fantastic!  Long enough and still covering the tummy so if my top inches up when I swim I will not scare little children!  Thank you.

The tops were even better.  One of them had a built in liner and bra hook in the back.

When I tried it on, a miracle occurred: I actually looked good. I have not felt this way since I was in my 20′s (I am in my 50′s)!

I send my love to your designers (they got it right) and I send a big thank you for making a plus size girl feel comfortable in a bathing suit for the first time in a long time!  Happy swimming! I can’t wait for warm weather.

As one of the largest purveyors of water-worthy fashions, we help women find their footing time and time again. Each new success story makes us dance. Yes, out of our seats, high-fives, smiles everywhere. Today, we dance with you, Jill!

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