Archive for ‘March, 2013’

Welcome To The View From The Lighthouse!

I’m the CEO and President of Lands’ End … and have an equally rewarding job as father of a five-year old. Indeed, she is one of…

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What Is Beach Living Anyway?

Beach Living is …   … when you want to look stylish (and stay covered) as you keep up with little ones: “After 2 kids and…

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“Who’s Gonna Read All This?” The Original Lands’ End Ad Campaign

The early 1980’s were exciting times for Lands’ End. We’d moved out of sailboat hardware, into clothing and soft luggage, and customers all across America were…

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The Misplaced Apostrophe

A lot of people ask why the apostrophe in Lands’ End is in the wrong place. There have been some silly explanations along the way, but…

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Now That’s A Big Hat

One reason Lands’ End clothing fits and lasts is that we test it ourselves. On any given day, employees somewhere on our Dodgeville campus are walking…

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