Hidden Treasure


“I saw an igloo!”
“An igloo? Where?”
“Out on a lake.”
“Oh – an ice fishing shanty.”
“I guess…”

It’s a fairly typical exchange between a Wisconsin native and someone new to the state – and to Lands’ End. Especially if that someone arrives from Florida…or a big city out east. There’s always wonder – tinged with terror – in the newcomer’s voice. You just don’t know if she (or he) will make it through that first winter.

Lucky for us, we find people like print designer Torie Davis, who not only thrive here but, after dipping their toes in the shallow end, decide that casual immersion in Wisconsin culture just isn’t enough.

“I love winter,” she said, as we stood with March snowflakes swirling around us. “Look – everything’s white. The snow is white. The sky is white. You can’t tell where one ends and the other begins. White contains all the other colors – you can go anywhere from there.”

And it makes you look deeper to find hidden jewels like Mineral Point, the tiny mining-town-turned-artist’s-haven that Torie (and many Lands’ Enders before her) decided to call home. Imagine an entire village done shabby chic (for real – no faux finishes here). That’s Mineral Point.

“I’m an ‘all the way’ sort of person. If I’m going to live in a city, I want to live in a huge city (like New York). When I came here, I decided that if I wasn’t going to have that big city experience, I wanted to go completely the other way. I really surprised myself – but I love it.”

The idea of hidden treasure is universally appealing. So we’ll let you in on a little secret: Torie hides an apostrophe in the prints she designs for Lands’ End. It’s her little homage to the misplaced apostrophe in our name and the story behind it.


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