The 2000′s

New opportunities on the horizon.

Lands’ End entered the new millennium with a continued strong Internet presence. In fact, in 2001 CIO magazine voted Lands’ End as one of its ‘Top 100 Innovators’ for this generation. Also that year, was named as one of the top 100 sites by PC Magazine. While our phone and Internet businesses continued to thrive, a new relationship promised a third channel of business would soon be on the horizon.

Lands’ End joined the Sears family in June 2002. Lands’ End founder Gary Comer had stepped down as president in 1990, remaining chairman of the board and the majority stockholder until he sold the company to Sears, Roebuck & Co., another retailer with a rich and extensive history that began as a mail-order business. Mr. Comer passed away in October 2006, after a long battle with cancer. He was 78.

As a wholly owned subsidiary of Sears, within five months Lands’ End product was rolled out in more than 180 Sears full-line stores alongside other Sears clothing lines. By fall 2003, all 856 Sears full-line stores coast-to-coast featured Lands’ End best-selling merchandise for the entire family.

In 2005, Lands’ End took the brick-and-mortar approach one step further with the creation of Lands’ End Shops at Sears. We found that by pulling all Lands’ End products together on the sales floor in a ‘shop concept,’ we were able to enhance our presentation in the Sears stores. Today there are more than 250 Lands’ End Shops at Sears in the U.S. and Canada staffed by consultants specially trained to deliver the Lands’ End customer experience.

Looking ahead, Lands’ End will continue to focus on customers and our ways of connecting with them. With our presence on social networking sites like Facebook and Twitter, customers can now interact with us and with each other. And while we will never lose sight of our existing customers, we will continue to introduce new products and the technology to make interacting with us easier, faster and more enjoyable than ever.



Lands’ End breaks ground in Stevens Point, Wisconsin for the construction of another satellite facility. Fortune’s “Top 100 Best Companies to Work For” includes Lands’ End for a third year running.




Lands’ End debuts an alumni collection, Womens’ 18W-26W catalog and Custom Chinos on Over 269 million catalogs are distributed throughout the year.




Lands’ End joins the Sears family. Maternity wear is added to the Lands’ End collection. Product rolls out in more than 180 Sears full-line stores.




Lands’ End is successfully rolled out to all 870 Sears stores. The company celebrates its 40-year anniversary.




Lands’ End gift card is successfully launched. Employees beat Guinness World Record with 2,773 people pillow fighting for the charity Sweet Dreams. Lands’ End opens an on-site clinic for employees.




Employees, along with a company match, raise $70,610 for Hurricane Katrina victims. Sears and Kmart merger is complete. Lands’ End Germany is voted one of the best places to work in Europe.




Lands’ End expands into an additional 75 Lands’ End Shops at Sears.




Lands’ End Shops at Sears celebrates 200 stores. A new intimates collection is launched.




Lands’ End is recognized as a top performing e-commerce company by the E-Tailing Group and ranks #9 on Business Week’s list of “Customer Service Champs.” Employees take part in a company-wide volunteerism project, along with Habitat for Humanity, to build a home for a local family. ABC’s Extreme Home Makeover highlights the building of a home in Richland Center, Wisconsin and includes home product donated by Lands’ End.


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